Cook’s Direct Becomes New Client

Waident is pleased to announce that it will now be providing technical support for Cook’s Direct, a business-to-business direct marketer of commercial kitchen equipment and supplies. Located in Warrenville, IL, Cook’s Direct carries over 55,000 commercial kitchen...

Don’t Be Dumb

The best kind of friend is the one who will tell it to you straight. He won’t hum and haw and pretend to love your idea because he doesn’t want that awkward moment of truth. She trusts your relationship enough to know that while the truth can sting in the moment, in...

Baffle ‘em with B.S.

Technology consultants – I’m not a big fan. And I don’t think I’m alone. Sure, some large companies need consultants, but I believe that smaller firms should steer clear of them. Frankly the larger companies don’t really need them either, but that is another blog...

Sometimes Technology Sucks

Being the company sales guy, my first question to prospective clients is about their current IT support experience.  Oh, the stories I have heard.  Just a couple of weeks ago I had an executive say his current IT support situation sucks and ask if we suck as well. ...

Finding the Perfect Match

Potential strategic partners abound, but good ones are hard to find.  What makes a good partner?  I look for three characteristics.  First, they are customer focused — someone who will have my clients’ best interests at heart.  They value service before...

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