Date(s) - 04/25/2018
11:30 am - 1:00 pm

Add event to your calendar


Mark your calendar to attend this event that promises you’ll walk away with ONE practical, actionable idea to help you grow, cut costs, reduce risk, improve employee engagement, or serve customers better.

You’ll learn from an expert panel curated and facilitated by TEDxNaperville leader Arthur Zards from LabZ, a Chicago-based experiential design consultancy.

Authorities in Marketing, Sales, Customer Experience, Investments, Insurance, and IT/Cybersecurity share their best ideas in a 5-minute round robin followed by a fastpaced interactive panel discussion and idea-brouhaha.

There is no sales pitch, no obligation, and no pressure – just actionable advice. Grab your lunch and join us! You’ll be sure to walk away with the ONE performance enhancing action your company can take right now.

You can register for the ONE event right here!

Meet the Panel

Jeff McKay
Prudent Pedal

Jeff McKay helps leadership teams set smart growth strategies in motion as founder and CEO of Prudent Pedal, a Chicago-based management consultancy.

His strategies have helped the world’s top professional services firms achieve industry-leading growth rates, optimize marketing investment and maximize brand value.  Jeff built exceptional teams as the SVP of Marketing at Genworth Financial, the Global Marketing Leader at Hewitt Associates, and in senior roles at Towers Perrin and Andersen. AND, he can never forget his “Karate Kid” time selling spark plugs and software in the auto parts business. It turned a brat into a businessman.

Jeff earned an M.B.A. from Saint Louis University and a B.S. in Marketing from Illinois State University. He sits on the advisory board of the Salvation Army and helps individuals going through a tough stage of life as a Stephen Ministry leader.

He married up and has three incredible kids adopted from Guatemala. When not working,  you can find him reading a book, perfecting his “pedal stroke” with his Tower Racing cycling teammates, helping his wife manage our 2 dogs and 2 cats (along with a litter of foster kittens) or soaking up the remaining time he has with his soon-to-be college-bound kids.


John Ahlberg
Waident Technology Solutions

John Ahlberg is the Chief Executive Officer and Founder of Waident Technology Solutions. He acquired a business degree from the University of Baltimore and quickly fell into the world of technology.

Moving to Chicago after graduation, John ultimately ended up working in the field of technology management where he helped bridge the gap between business and tech as IT Manager for a Chicago litigation firm. Years later, John furthered his passion for both people and technology as CIO for a national real estate investment bank headquartered in Chicago.

After deciding to leave the corporate world, John started Waident to bring his user focused IT support management philosophy to his client base.

John currently resides in Glen Ellyn, IL with his wife Christine, two teenage daughters Emma and Madeline, and their dog Minnie.


Jeff Bishop
Smooth Selling Forever.

Jeff Bishop has over 30 years of experience, leading corporate sales organizations and consulting with companies that were growing but who now seem stuck.  He’s learned the secret sauce that allows salespeople to excel, sales teams to work in harmony to hit goals out of the park, and organizations to grow faster.

He earned his sales chops in various sales and marketing leadership positions at IBM, Entex Information Services, and Winstar. As Founder and President of Effective Directions, Inc. a sales coaching and consulting practice, his creative, resourceful, and strategic ideas as well as his innovative facilitations skills have helped numerous companies rise above the swells and on to smooth sailing.

Jeff is a graduate of the University of Kentucky University with a Bachelor of Business Administration.  He’s also earned the designation of Professional Certified Coach (PCC) through the International Coach Federation. Currently, he’s in the process of earning a Master Coach Certification.

Jeff and his wife have been happily married for over 35 years, they are blessed with two sons. He and his wife volunteer their time with individuals and couples experiencing unique life challenges.


Logan Simios
J. Krug & Associates 

J. Krug & Associates is a Risk Management Insurance and Financial Services Consulting firm based in the Northwest Suburbs of Chicago.

As Vice President / Managing Director of the Benefits & Financial Services Division for 15+ years, Logan Simios and his Teams have successfully helped businesses manage their Total Cost of Risk & Total Cost of Human Capital.

Logan’s focus has been primarily on the Human Capital side providing everything from health insurance to advisory services on company retirement plans. He works very closely with business owners, executives, employees and individuals providing insurance, investment, tax and retirement planning solutions.

His Team responds to customer needs by:

  1. Helping to protect them, their company employees and their families with comprehensive coverages;
  2. Reducing and controlling carrier premium increases and other related administrative costs with creative solutions;
  3. Providing resources to assist individuals with living healthier lifestyles; and
  4. Protecting their assets to help avoid financial hardship.

Logan is a graduate of Illinois State University’s College of Business in Accounting and a Certified Public Accountant.


Ed Cruickshank
Huber Financial

Ed Cruickshank is a wealth advisor, and is a member of Huber Financial’s Investment Committee and Senior Leadership Committee. He also contributes to the firm’s marketing and branding efforts.

Ed regularly contributes to the company’s podcasts and blog on about a variety of subjects including behavioral investing, global markets and other planning topics.

He holds a bachelor’s degree in political science and international relations from the University of Kansas and is a Certified Financial Planner professional.

Ed lives in the Northwest suburbs with his wife Stephanie and their daughter Celeste. He enjoys golf, swimming and traveling.


Arthur Zards
Lab Z

Arthur is a big picture idea guy who loves to create. He lives in the world of “it’s never been done before.”, tends to stay under the radar a little, and has some significant accomplishments.

Arthur is an original Internet entrepreneur founding an Internet company before the web browser even existed. He wasn’t learning about digital marketing, branding, innovation, development; he was creating it. He is a self-described TED fanatic, has done a TED talk, TEDx talk, led multiple global TED workshops,  and is the founder and curator for TEDxNaperville.

Arthur latest “it’s never been done before” idea is founding Lab Z, a Human Experience Design agency that focuses on a new approach to create authentic engagements within organization culture, brands, events, and customers, through intentional design of emotion and meaning.

A recent Lab Z development have been creating a framework for Human experience design that has been shared with top organizations and lectured at Kellogg School of Management. Ask him about it.

He is extremely excited (some would say too much) in this new area of emotion and meaning in the experiential economy, and welcomes anyone to have a conversation with him about this topic.

In his spare time he carves Tiki Moai, jumps off cliffs in his paraglider and grills a mean Argentina style Picanha on his 850 lb steel, wood fired grill he built himself.

His mantra is to “create an idea, get people excited, do it, repeat.”